App Store Optimization (ASO) improves application visibility inside the application stores and expands application transformation rates. The major application stores are the App Store for iOS and Google Play for Android.

Besides high ranking in the app store search results, App Store Optimization Expert focuses on click-through rate(CTR). It implies you need to persuade individuals to click into your application store posting once they discover it.

It can be done by improving your App Name, App Title, App Icon, App Screenshots, and App Rating.

What is the difference between ASO and SEO?

ASO is famous for app store SEO (Search Engine Optimization). The two cycles share similitudes like keywords development, transformation streamlining, and backlinking.

The ranking factors are the principal difference between App Store Optimization and Search Engine Optimization. Likewise, ASO is used for mobile applications through SEO is for sites.

Website optimization factors for search engines like Google Search include more than 200 perspectives, and the rundown continues growing.

The list of ranking components for ASO is a lot more limited. Many users are as yet uncertain of which ones assume a job.

Also Read: How To Get More Organic Traffic On Your Business Website?

Why App Store Optimization is vital for app growth

The essential goal to focus on App Store Optimization is to increment downloads and the number of steadfast clients. The initial step of expanding your downloads is to make App Store Optimization strategies that make your app effectively visible to the right audience.

But the question is, how might you do that?

More than 5 million apps are accessible to download from the Apple App Store and the Google Play Store. So, your application will face huge competition.

To help your organic traffic and overall growth, you need to observe how users are searching and finding applications with the help of keywords.

How do users find and download mobile apps?

An astounding 70% of mobile users utilize search to find new applications. Besides, 65% of all downloads happen straightforwardly after a hunt.

Users are generally chasing for explicit applications in application stores like Google Play Store and Apple App Store. The application store search is the most widely recognized technique for finding new applications.

The broad audience finds new applications through application store search, making App Store Optimization crucial to the achievement.

The search query of an application relates to the quantity of downloads. The higher your application positions in the indexed lists, the more important it appears to clients. Higher rank apps additionally get more downloads since users, as a rule, don’t look through each search query.

You may miss the most critical marketing channel for your mobile app users without an App Store Optimization Expert.

How does App Store Optimization work?

Once your app is built and aware of the basics of app marketing, you need to choose where to market your application or mobile game app.

Most developers choose the App Store for iOS and Google Play for Android. You can market at both platforms and decide to build up your application for both working frameworks.

Let’s go through the two major app stores in detail.

App Store Optimization for Google Play vs. App Store

Google Play and App Store both of the stores have a similar reason: they give users a stage to search for apps or games, and you can easily download them.

So, in any case, they may or may not work the equivalent. We will discuss it later in the App Store Optimization control and see the set of experiences, the key differences, and calculations of the two stores.

Mobile App Trends in 2021

As more individuals create mobile apps, Google and Apple become more particular with the ones they allow to market in their app stores.

Apps with high crash rates and periodic application refreshes are viewed as bad quality and subsequently have lower rankings. Errors, low quality, or underhanded applications are additionally dependent upon expulsion from the application stores.

It would help if you refreshed applications that users utilize regularly and are compensated and seem higher in the app store indexed lists.

Here is how you can benefit from App Store Optimization:

1. Improve Visibility & Stand out in the App Stores

With digitalization and working worldwide, you should stand out with your app. Users will not download similar apps twice or thrice; they will download useful and convenient ones.

So, remember to market your app well. Because if it is not visible or easy to find, users may not reach the app success you deserve.

2. Cut User Acquisition Costs and Get Continuous Growth

Now, when it comes to marketing your apps once it is built, you need to plan App Store Optimization strategies. That helps you to cut the acquisition cost and planning to apply where required.

Along with the cost reduction, it helps you to get steady growth in the business.

You can lower your user acquisition costs by sending more money on ads and focusing more on organic traffic with App Store Optimization.

3. Always get discovered by high-quality and relevant Users

Quality always matters, especially when the competition is high. Only the app’s visibility is not enough to grow your business; in fact, it has to be found by the right users. 

4. Increase Organic App Downloads

When you optimize your app, you will know the good ASO strategy. It will help your brand to grow organically and boost your results. While optimization, you will come across search query intent and keywords used by users while searching for the app. 

And these keywords are your app keywords that help to improve visibility. You to update and regularly monitor to make sure your results are as per the goal.

5. Increase App Revenue and Conversion Rates

App monetization plays a key role while marketing your app and to increase the conversation rates.

There are various ways to increase app revenue, including in-app purchases, in-app ads, and subscription models.

App ads are standard, and many businesses go directly to run ads to gain more visibility and more users and hence, more revenue. But you can equally try other ways to increase the conversation rates and more users to download the app.

Remember, App Store Optimization also involves Conversion Rate Optimization, getting people to click through, and download.

6. Reach a global audience with your app

When it comes to digitalization and marketing your mobile app, you need to make it available worldwide and in various languages through an App Store Optimization process called localization.

Yes, through localization, users can see your app globally. ASO is one of the best ways to reach maximum audiences globally.

ASO’s Technical Backend Development Phase

Similar to other functions, you have to take charge for the metadata of your mobile app.   

You can do this from the initial phase of the app development and launching your app in the market.

1. Establish a Clear App Store Optimization strategy

Before planning the strategy and steps for app optimization, you need to do research. Knowing your users well is the first step to use these insights while preparing your app information. All the below information helps to take your next step.

• What are the keywords used by users while searching for the app?
• Which media is best for your audience to market?
• Which language are they prefer?

Now, grow your Apps with less Effort.

• Optimize all localizations.
• Find new keywords.
• View each step of competitors.
• Measure ASO changes.

2. Pick the Right Name for your App

You have 50 characters accessible for the title in the Google Play Store and 30 characters in the Apple App Store. The title of your app must be relevant to your app functions that each client can relate. That is the reason it is essential to choose the app title wisely.

Ensure that your App Title applies to your app, simple to peruse, and one of a kind. If the title is more attractive and engaging, users will recall it, giving your application higher recognition esteem. When picking the correct name, remember to consider the character tally.

Similarly, the keywords in the application name have the most robust positioning. Make it readable and unique as well.

Placing keywords in your App Title helps to increase the chance of ranking your app.

Checklist for your app name or title

• relevant to your app
• easy to read and unique
• 50 characters long on Google Play
• 30 characters long the Apple App Store

3. Know how to do Keyword Research for your Mobile App

As we know, keyword research plays a key role, and thus, one should know how to do keyword research. It is not a one-time process. While optimization, you will come to see that it is an ongoing process.

Our goal is to build the keyword set used by users while searching for a similar app. 

Consider the following questions: while doing the keyword research

• Main features of your mobile app or game?
• What are the equivalents describing the features?
• What are similar apps called?
• What is your app’s section?
• Commonly used terms in this category.

App Store Optimization Tools are available that can help you to search for similar keywords. You can also choose AI-recommendations to search for keywords and to track the ranking.

4. Write your App Description

In the exact definition, your app description should be enlightening, simple, and readable. Remember that the description is permitted to 4000 characters in the Goole and App stores.

Google will index keywords in your long information during optimization. So, make sure to repeat your main keywords a minimum of three times.

The App Description is the basic thing of your apps’ metadata. In short, it helps users to know about your app in quick information. It isn’t just crucial for the user but also for the app stores’ ranking calculation.

It’s crucial for Google Play. The app description is one of the initial regions, where Google finds the keywords to rank your app.

It would be best to choose the keywords correctly—no need to keep all the keywords as a description. You can select the primary keyword that reflects your product or services and is used by the users while searching the app.

Checklist for your app description:

• Informative and relevant
• Simple and easy to understand
• structured (bullet points, emojis)
• Includes keywords (especially with Google Play)
• Up to 4000 characters long

5. Get the right App Icon by A/B testing.

An extraordinary method to test your mobile app is A/B testing to know what indeed works for your intended audience.

For example, it helps to know which tones or characters your audience like to visit. When can we collect such data through testing and can rearrange the elements accordingly?

Knowing the text elements and benefits of each helps you increase app visibility; it’s time to look at the other factors such as visuals and creative assets.

Your app icon plays a key role in audience attention and user click on a search result. Along these lines, it’s esteemed as another critical component of App Store Optimization.

It would be best to consider apps’ usages, what it is about, and functions for the app icon. Say, for instance, your app is about a game, then its elements and functions should relate to the icon.

Checklist for App Icon A/B testing

• Analysis & Brainstorming
• Creating Variations
• Running the Experiment
• Evaluating Results
• Implementing Changes
• Starting Follow-up Experiments

6. Prepare App Screenshots & Videos

You may have heard that Videos and Screenshots may not influence your app ranking positioning, but that plays a massive part in transformation rate streamlining – a factor of App Store Optimization.

When you get the users to your application page, you need to persuade them to download it. App screenshots and recordings offer you a chance to showcase the features of your mobile app.

Indeed, around half of users base their download choice on an initial introduction.

With regards to screenshots, you would first be able to choose among representation and scene formats. This implies you can choose whether you need to have a vertical or flat-screen capture.

The direction of your screenshots should consistently follow how users would utilize your application.

Visual, on the other hand, narrates your application videos and recordings. These are popular by App Previews in the App Store and Promo Videos in the Play Store.

Checklist for your Screenshots & Videos

• You should illustrate how your app looks like
• Showcase its main features
• Tell a visual story
• Pay attention to layout & size requirements

7. App Listing and Localization

For an app to reach worldwide, you have to go through the geo-market to be appealing to the target audience. This is known as localization.

All you need to do is use your existing metadata, keywords, or screenshots and translate them into other languages.

And you will have the app listing and visuals prepared; now, you need to take the next step.

Apps like TikTok localized screenshots as part of their App Store Optimization strategy. It is available in all languages.

Why is app localization important?

With localization, you can increase your user base worldwide. With the limitation of language or if only English is preferred, you may not reach globally.

• Localization helps to increase search visibility and expand your apps’ reach.
• You’re allowing all the users who are searching for similar apps though in different languages.
• Users may search an app in their native language as more trustworthy.
• You are marketing and making your app visible to a broader audience.
• It will help to increase more users, downloads, and revenues.

8. App Ratings & Reviews

Lastly, we have a rating and review section. For every business, customers’ feedback is the key to improve and grow wisely.

Better and high ratings will recommend your app to the next user and so on. You can satisfy your users’ by replying to the=eir comments. It will help to create trust, and you can evaluate the real errors.

It helps you to grow your app from an integral part with the help of App Store Optimization. Apple store and Google Play store consider the feedback, reviews, and users’ comments, and you can update your app accordingly.

80% of mobile users go through comments and ratings before downloading the app.

App Store Optimization Checklist

I hope the above information helps you to know more about app store optimization and its importance for mobile apps to grow. You can hire an App Store Optimization Expert that will help you to get the ASO strategy. 

Lets’ see the last checklist for ASO:

• Completing App Store Optimization isn’t only about finding the right keywords; you need to follow all the aspects.
• App Store Optimization is essential for your customers; engagement and stable results.
• App Store Optimization is an ongoing process of your marketing strategy.
• More downloads lead to more visibility – and more visibility comes by applying the steps and thus results in more downloads.